Maybe your message is B2B during the week and B2C over the weekend.Ĭhoosing the right branded vehicle for your roadshow is key. Working in festival or fair dates can expand your existing roadshow reach and engage different audiences.

They also visited grocery stores, physician offices, medical conventions and county fairs.Īre you already visiting clients or popping up within the community? Leverage your marketing assets for additional outreach at festivals.

This way, you can offer coverage at the various parking areas and near each entrance.Ī pharmaceutical brand added community festival stops to their 3-month mobile tour. Festivals are fun, but to activate at one means your brand also jives with the overall event and resonates with the audience.įor larger festivals, consider a domineering effect with multiple mobile billboard units. Base the creative on the festival type: arts, fitness, film, food, beer/wine, music, agriculture or carnival. First and foremost, make sure the message resonates and aligns with the festival audience. Your mobile billboard’s creative can feature relevant messaging geared toward the festival. It’s eye-level, grabs attention and offers large branding real estate. It goes anywhere, anytime…including supporting your summer festival activations. That’s one benefit of using a mobile billboard. Your other out-of-home placements cannnot get up-close and personal with festival attendees as they enter/exit the festival grounds. To promote the show American Gods, Starz sent a mobile billboard to Coachella.

Digital activations ideas